A global multimedia company, known for its award-winning visual storytelling and digital content production, sought initial support in professionalizing its social media presence. While their creative portfolio was impressive, they lacked the internal capacity to manage social platforms strategically or consistently.

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At this early stage of collaboration, the client engaged Techwise to co-develop a sustainable content workflow, optimize key channels, and test what resonated best with their international audience, setting the stage for long-term social media growth.

In this initial cooperation phase, the client needed help to:

• Define a baseline strategy for content publishing across Instagram, LinkedIn, TikTok, and YouTube Shorts.

• Showcase recent projects and team culture in a way that attracts global brand clients and creative collaborators.

• Establish a lightweight content calendar and approval process that works for a lean team.

• Begin tracking performance data to guide future content decisions and investments.

Techwise worked closely with the client’s marketing lead and creative team to:

• Conduct a quick-start audit of existing content and social channels.

• Develop a foundational content plan focusing on project reels, behind-the-scenes footage, and client highlights.

• Set up a shared scheduling and asset management workflow (e.g., using Notion, Buffer, or Later) for global coordination.

• Produce initial post templates and short-form video formats aligned with brand tone.

• Deliver starter analytics dashboards for engagement tracking and reporting.